This online store design is non-commercial to reflect the curated nature of the products that it sells. Taking inspiration on naive art and the human form, the logo and branding speaks of high art instead of cheap manufacturing. Sensitive lines and a disproportionate head further compliment the formal nature of the name type.
HOMEPAGE // The landing page for this online store immediately places the product in full view. Beautiful photographs with crisp detail are offset by solid blocks in the brand’s signature red. The overall effect is vibrant and fresh, enticing the user to explore further.
USER EXPERIENCE // A seamless user experience forms an integral part of this design process, from early concepts to the final product. Simple navigation and only the best web typography guides the user through the product view & swatch selection process for an easy checkout.