The corporate identity of a business or corporation is defined as it’s “persona” . It is the manner in which the corporation as a whole – rather than any particular product – is perceived. Identity design is based around the visual devices used within a company, and are usually set up within a set of guidelines. These guidelines make up an identity usually administer how the identity is applied through a variety of mediums using select colour, fonts, layouts etc.
The identity of a brand/organisation is made up of many visual elements:
- A logo
- Marketing Collateral
- Products and Packaging
- Apparel Design
- Messages and actions
- Outh communications
- Anything that visually represents the brand.
A Corporate identity is the visual aspects of a company’s presence. This should not be confused for Brand image. Brand image is the totality of consumer perceptions about the organisation or brand, which may not coincide with the brand identity.
A corporate identity benefits a company in many ways, such as giving a sense of culture or personality to the brand. Above all it helps the company be recognisable amongst the target audience. This customer awareness will increase the company’s competitive edgy.
The corporate identity needs to align with the brand identity, which is how the company wants the brand to be seen. It is worth mentioning that the brand identity naturally lends itself to incorporating the culture, goals and objectives of the company. The way in which a customer actually perceives the brand is called brand image.
Reinforce your brand personality at every point of contact with a consistent corporate identity. Strong branding helps customers successfully identify your company among others. Once a corporate identity is created, guidelines should be provided for how the brand should be represented. This ensures consistency on various mediums.
A strong and effective Corporate identity helps an organisation in attaining its business goals. Below is a list of benefits a company would have from a strong visual identity:
Differentiation and Visibility
A strong corporate makes a company easy to recognize so that it doesn’t get lost in the clutter of other brands. Visual branding makes a company stand out because it leads to more interest in the company’s services and or products.
A brand identity is a visual representation of the values and personality of the brand. This sets the tone for a brand and can be used to evoke specific feelings.
Developing a brand identity allows the company to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements to create a cohesive branding package.
Help build customer loyalty and trust with an effective brand identity. This allows customers to make a connection between a product and the company.
Creating a brand identity package ensures that your brand is at the forefront of all your marketing material, which helps to increase brand awareness. The more places your brand is featured, the more contact it will make with consumers, and the more memorable it will be.
Our Corporate Identity package includes a moodboard (to establish the client’s desired look and feel), a full logo development (3 options + refinements & colour schemes) and necessary corporate stationery (letterhead, business card and html email signature).