A logo is the graphic mark, icon, or symbol that business use to identify themselves.

Logos can contain both an emblem (image) and business name, or can be purely text based ( logotype or wordmark ).

Good logo design ensures that the icon can be reduced and enlarged for various media without losing it’s visual strength. Logo’s should always be vector based to ensure crispness on large formats and accessibilty for applications like embroidery or laser cutting. It’s recommended that logos be usable in a one-colour format for home printing.