The Africa & You website and brochure design reflects the luxury that this boutique travel agency offers. A classic typography pairing hints at traditional print layouts, which not only looks good but creates. Content is king in this expansive site with a double navigation system. Full screen photography entices the viewer to engage with the content below while subtle hover animations enhance the user’s web experience.
** Tip : Take the Africa & You Travel Survey to find out which type of traveller you are.
FONT PAIRING // A classic Serif and Sans-Serif combination ensures that the copy is easy to read and visually appealing.
HIERARCHY //In addition to variations in size, clear differences in font weights guide the viewer’s eye through the content.
TYPOGRAPHIC COLOUR // Variations of font weight, size, stroke width, leading and kerning reinforces the visual hierarchy of a page, which is always directly tied to the meaning of the copy and the desired intention of the message.
** To view typographic color squint at a layout until you can’t read it anymore, but can still see the text in terms of its overall tonal value.