The Africa & You website design reflects the luxury that this boutique travel agency offers. Classic typography principles hint at traditional print layouts, creating trust and style. Content is king in this expansive site with a double navigation system. Full screen photography entices the viewer to engage with the content below while subtle hover animations enhance the user’s web experience.
** Tip : Take the Africa & You Travel Survey to find out which type of traveller you are.
FONT PAIRING // A classic Serif and Sans-Serif combination ensures that the copy is easy to read and visually appealing.
HIERARCHY //In addition to variations in size, clear differences in font weights guide the viewer’s eye through the content.
TYPOGRAPHIC COLOUR // Variations of font weight, size, stroke width, leading and kerning reinforces the visual hierarchy of a page, which is always directly tied to the meaning of the copy and the desired intention of the message.
** To view typographic color squint at a layout until you can’t read it anymore, but can still see the text in terms of its overall tonal value.