non-profit organization LOGO DESIGN , 2014 // with ILLUSTRATED BROCHURE & CHARACTER DESIGN

Thula Illustrated Brochure
Thula Illustrated Brochure 2
Thula Illustrated Brochure 3

This project contains Informational material and an illustrated brochure for an intervention study by the Economics Department of the University of Stellenbosch. The Thula Baba Box is an intervention to increase earlier and frequent visits to antenatal clinics amongst women in low income areas in the Western Cape. Once women have completed the programme, they receive the Thula Box (a sort of a starter-kit for new mothers). 

LOGO // The Thula logo is naive and playful and reflects the nurture and tenderness with which mothers care for their babies. Friendly fonts round off the personal nature of the icon.

ILLUSTRATED BROCHURE // The first factor that we had to consider when creating the brochures was an inviting aesthetic and ease of reading. Pastel colours and simple illustrations are non-threatening and encouraging towards new mothers.

PRADIENCE // packaging

N TALJAARD // web design

BOSJES // web design

TDV // web design

THULA // illustration

K BEAURAIN // website

THELEMA // print ads

ESTA // web design

REUTECH // infographic design

FIJNDRAAI // web design

CLAUDE // web design

MOST //  web developement

FRANK SOLOMON // web design

RADLEY & FINCH // web design

STUDIO 45 // e-commerce site

OHLIEF // branding & packaging design

FOM // branding, signage & website

TOKARA // e-commerce website

SCUTTLE // corporate identity

COCO-LALA // logo & character design